You've probably heard about Google's recent foray into fashion, designed to make shopping for clothes online easier and more enjoyable. It offers inspiration from celebrities who are paid to keep "boutiques" there, and like Polyvore, you can see what other fashionistas around the globe are wearing.
On Boutiques.com, you can take a test to determine your personal style, which will help narrow down the search results. You choose between photos of Jennifer Aniston in a classic cream sheath versus Anne Hathaway in an electric blue strapless mini, leather pants with studs versus high waisted tweed trousers, and even a glass of red wine versus a tequila shot. It told me that my style is classic (true) but I added "boho" to the lineup so I would get some funkier and less safe options in my search results.
Once your style is determined, you can refine your results further by specifying silhouettes, colors and patterns for dresses, tops, bottoms and shoes that you love or hate. You also can specify designers that you love or hate. That was the hardest part for me - choosing "hate" on any of it made me feel a little bitchy and I didn't choose hate on any designers...crazy I know but whatevs.
The result of all the quizzing was pretty spot on. My results showed mostly classic styles by designers like Calvin Kleine and Ralph Lauren, but I got some funkier stuff that I could definitely see myself wearing, as well. Some of the stuff they offered didn't match the choices I chose to hate, and as a result I am getting more comfortable with pushing the hate button. For the most part though, I like the results. And there are a lot.
Going through other boutiques is a great way to get inspiration. One of my fave celebrity boutiques is from Claire Danes, who has impeccable classic style. Another great boutique I found via the recommended section is Classic: 9-5 chic by Dina. It's easy to find trendy and popular inspiration, too.
It would be too easy to sit here for hours searching through Boutiques.com - I definitely recommend checking it out.
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