CNN Money writes that Microsoft is a dying consumer brand. Microsoft, once the leader in all things home computer based, is now not only the dorky guy trying to compete with a young hipster, but is also that asshole programmer at work who justifies his user-unfriendly products by talking about how much smarter he is than everyone else. He doesn't seem to care that his skills are being made irrelevant by his arrogance and lack of imagination.
I'm a PC. I like it better than Mac. However, I am inclined to agree that unless Microsoft hires some fresh developers and management who will let those developers use their creativity, it will end up being more of a provider of enterprise software/hardware and less of a consumer brand. They allowed themselves to become complacent during their years of having a near monopoly on the home computer market, and now they are playing a game of catch-up. They are going to have to lose some of the fat-cat poundage before they can really catch up with the innovation that other companies are putting out, though, and apply some of the imagination that has created some of their gaming platforms to other product areas.
I'd like to see Microsoft bounce back - let's hope, for the sake of those of us who aren't Mac fans, that they do.
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